Home » Archive by category 'Online Marketing' (Page 4)

Online Marketing

How To Get Others To Promote You

How To Get Others To Promote You NOW By Jimmy D. Brown of Traffic F.U.E.L.

See if you can spot the similarity. What do the following three statements have in common?
1. I can’t do it right now, but maybe later.
2. I’ve already got my mailings scheduled.
3. Let me get back to you.

Got the similarity spotted?

These are all typical responses that most people get when asking partners and affiliates to promote their offers. Chances are you’ve gotten answers much like these, right? Don’t despair ... there are ways around the barriers of reluctance and passiveness.

Let me share some simple ideas for getting affiliates to take action on your promotions quickly. I use the acronym N.O.W. to describe three ways to get others to promote you now...

N - News
In journalism, no one wants to be “scooped” when it comes to newsworthy items. Sharing some big story that another network or publication broke days ago is a big “no-no”. You always want to be first when it comes to getting the word out.

That same philosophy applies to what I’ve labeled “The Principle of First”. The idea is simple: being “first to market” aids in responses. Those who let their contacts know about your news promptly will generate the greatest results. If they wait, someone else will break the news.

So, to apply this principle, you simply need to create some newsworthy buzz that your affiliates and partners can’t pass up on sharing with their network of influence.

CASE STUDY
Several months ago I decided that I was going to remove the archives from one of my membership sites. This announcement served as a strong motivator to get my affiliates to promote my site promptly before someone else did. The result was almost 500 new members paying monthly fees!

If you make dramatic changes to your offer, or create some other kind of “story” or “news” that warrants discussion promptly, you’ll find you can get many fence-setters active in promoting you.

O - Occasions
Another great way to motivate affiliates to get active is to use “occasions” that have a real deadline involved. Some examples include:

Product launches
Firesales
Live events (teleseminars, workshops, etc.)
Contests
Special offers
Limited quantities

This is what might be referred to as “The Principle Of Force”. That is, you MUST promote the offer now or miss out simply because the offer will no longer be valid. You “force” participation.

For example: If you have a 3-day “firesale” set for a specific date, then anyone interested in earning commissions for referring customers to the “firesale” would be “forced” to promote it during your pre-determined timeframe or they’d miss out because the event will end.

My recommendation is that you schedule some kind of “occasion” every quarter. That should give you four significant spikes in your revenue each year, which can be a tremendous boost to your bottom line.

W – Wants
What do your partners and affiliates want? Seriously, stop and think about that for a moment. In fact, go one step further than that and ASK them a simple question...“What would it take for you to promote this offer this week?”

Make it happen. I want you to remember the intangibles here: the sales of your initial offer aren’t really all that important. (Don’t freak out, hear what I have to say

It’s building a lead list, an affiliate list and a customer list along with ADDITIONAL offers over time that makes the real money.

Consider this:

Option A:
Miss Ima Guru ignores your request to promote your offer as it currently stands.

Option B:
Miss Ima Guru accepts your modified offer which includes giving her 100% of the revenue she generates. You make nothing off her promotion...but in the process of her promotion she adds 500 new subscribers to your list, 75 new affiliates and 60 new customers.

Which would you rather have?

Whatever it takes to get people to promote your offer now, make it happen.

NOTE
Now, let me make a simple suggestion here: The deal you make should be directly proportional to the potential results the partner represents. Some affiliates and partners bring more to the table and sshould be offered more in order to get them to participate.

That being said, you can get virtually any affiliate to promote you now if you make it worth their while. So, ask them, “what will it take?”

This is what I call “The Principle Of Fear”. That is, a feeling of “This is such a compelling offer, I can’t afford to miss out on this deal.”

All of this adds up to more involvement and participation among your affiliates and partners...

N – News +
O – Occasions +
W – Wants =

Other people promoting you NOW!

____________________________________________________________________
Jimmy D. Brown is the publisher of Traffic Jam newsletter and the owner of Traffic F.U.E.L. membership site. Drop by today to learn how to get completely free traffic to any website. Get your free traffic newsletter at http://imstitute.com.

How to Write a Product Review

3 commentsWritten on June 25th, 2011 by adrian
Categories: Online Marketing
Tags: product review, writing

How to Write a Product Review by Jimmy D Brown

If you’ve built a good relationship with your blog readers or newsletter subscribers, then a product review is one of your best sales tools. And that’s because a product review sells the product without you having to make a direct pitch.

It’s a way to sell to people without having people get the feeling they’ve been sold to (which most folks don’t like). Here then is how to write a persuasive product review (for a product that you’re recommending)…

Step #1: Write a Curiosity-Arousing Title
Do NOT give away your conclusion in your title. You want your prospects to read your article so that you have a chance to lead them to the sales page.

As such, your title should arouse a little curiosity like these examples:

Don’t Buy [Product Name] Until You Read This! Or: Are You Thinking of Buying [Product Name]? Read This First!
The Shocking Truth About [Product Name]!
Here’s What [Product Creator] Doesn’t Want You to Know About [Product Name]!

Step #2: Lead Your Prospects
Once your title has pulled the prospect into your article, your introductory paragraph needs to let the skimmers know your conclusion (so they can buy now if they’re in a hurry).

However, you also need to get the skeptics to continue reading. And you do this by promising to reveal something surprising later in the article, such as:

You won’t believe what’s in chapter 2 of this book. I’ll share that with you in a minute, but first let me tell you the good stuff…
There’s a lot to like about this product. But I need to warn you about one feature. You’ll learn what it is in just a moment, but first…

Step #3: Share the Good, the Bad, the Ugly
Next, you need to share both the strengths and weaknesses of the product. Ideally, you should share the strengths first as a way to get your readers excited about the product (e.g., you’re basically pre-selling). After you share the strengths, share the product flaws.

Now, some people are tempted to skip over the product flaws. DON’T do this with a product review. Your prospects know there are problems with the product (no product is perfect), so they’ll appreciate your honesty. Plus, it gives you a chance to not only raise these objections, but resolve them as well.

Here’s an example of raising an objection:

While the diet plan overall is a good, solid plan that will help you lose weight if you stick to it, there aren’t very many recipes included in the book. That means that if you spend more than three or four months following the diet, you’re going to get bored. However, I’ll throw in a free recipe book with 201 new recipes in it so you can get a lot of variety!

Step #4: Tell Your Prospects Why They Should Buy (or Not)
Finally, you conclude your review by quickly summarizing your overall review, giving your conclusion and creating a call to action. You may even want to share with readers who would benefit most from the product.

Example: If you just need to lose 10 pounds, don’t bother with this product. However, if you need to lose more, then you’ll find this book is perfect because [reiterate biggest benefits]. Click here to order now and you’ll get the recipe book for free!

There you have it – a simple four-step method to writing a persuasive product review.

It boils down to providing an honest review, an affiliate link and giving your prospects a reason to buy. Give it a try and see how well this form of pre-selling works for you!

Reprinted courtesy of Jimmy D. Brown, publisher of Traffic Jam newsletter and the owner of Traffic F.U.E.L. membership site. Drop by today to learn how to get completely free traffic to any website. Get your free traffic newsletter at http://imstitute.com.

How To Get An Instant Traffic Surge To Your Site

5 commentsWritten on June 23rd, 2011 by adrian
Categories: Online Marketing
Tags: traffic fuel

How To Get An Instant Traffic Surge To Your Site By Jimmy D. Brown of Traffic F.U.E.L.

There's no question that building an affiliate program is THE best way to get a lot of free traffic to your web site. And, if you spend any amount of time at all reading through the materials here, you'll find a lot of useful ideas for finding affiliates to grow your program.

But, here is an affiliate idea that will absolutely take your traffic and sales to the next level.

Let me give it to you in it's abbreviated form first, and then I'll explain everything you need to know to quickly get it implemented. You ready for this? Here goes...

"Find a motivated 'affiliate manager' and pay them 50% of all your profits"

Now, I know what you're thinking - why in the world would I pay someone HALF of all of my profit? I'm about to explain it to you. And believe me, this is worth the read, so pay careful attention to what I'm about to explain to you. This is good. It works like this...

1. Setup a separate website to process orders.
To begin with, you'll need to setup a separate website to process all of the orders that your "affiliate manager" brings in (along with all sales generated by the affiliates he recruits for you).

In other words, you register a new domain that is similar to the title of your existing domain, and you host that site.nt for processing all of the orders and managing your new affiliate program that your "manager" will be overseeing.

This is a completely separate account from your existing one. All orders generated through this account will be completely brought in by your affiliate manager and affiliates / partners he recruits.

Now, obviously, your affiliate manager will want to monitor sales stats to see how much profit is being generated to this Clickbank account. You've got two options for how you allow your affiliate manager access...

2. Get full access to the control panel.
Your first option is to allow your affiliate manager complete access to the control panel at Clickbank in order to monitor stats. I highly recommend that you ONLY do this if your affiliate manager is someone you know well and find completely trustworthy. Once someone has access to your Clickbank account, they can, in effect, take control of the account. Use this option with extreme caution.

3. Give email access and screenshots.
The other option is to setup a forwarding email address that sends the sales notifications from Clickbank to both of your email accounts. This will allow your affiliate manager to get notified when any sale is generated so they can verify sales and profits. Additionally, at the end of each pay period, you could take screenshots of the Clickbank control panel or scan the check you receive from Clickbank when sending your affiliate manager's half of the profits received.em on to your affiliate manager to use with the affiliates he has recruited for the separate program.

Hint: Encourage him to create his own unique materials, incentives, and contests for his own affiliates as well!

What an incredible traffic-generation idea!

You get...

50% of all profits from this separate site!
A growing database of affiliates!
A growing opt-in list!

All in all, this is one of THE best ways to grow your business ... without lifting a finger!

Click Here To Watch Video Of Traffic FUEL. _______________________________________________________________________
Jimmy D. Brown is the publisher of Traffic Jam newsletter and the owner of Traffic F.U.E.L. membership site. Drop by today to learn how to get completely free traffic to any website. Get your free traffic newsletter at http://imstitute.com/.

Top Search Engine Rankings On Google

5 commentsWritten on May 11th, 2011 by adrian
Categories: Online Marketing
Tags: Search Engine Optimization, SEO, SEO Services

Search Engine Optimization Is Essential For Your Website

Your website is designed to sell your products or services and internet marketing is about getting your website in front of people that want to buy what you are selling. The way to achieve that is to get traffic coming to your website, especially targeted traffic. This is where Search Engine Optimization comes into play.

The purpose of doing Search Engine Optimization (or SEO, as it is commonly called) is to get your website to the top of the rankings on search engines results and keep it there. All search engines use algorithms to determine how relevant is a specific website is in response the words you type into your browser search bar. While the exact formulas are a well-kept secret, we do have some tried and tested guidelines we can use in developing a website.

On-Site Search Engine Optimization

On-site SEO refers to how your website is structured internally and the actions you perform on your website.

Choice of primary and secondary keywords
Primary Keyword in Title
Primary and Secondary Keywords in your article
Title tags, Descriptions and No Index

Off-Site Search Engine Optimization

Off-site SEO refers to how your website is structured externally, linking to and getting links back from other websites. In other words, the popularity of your website is determined by the number of incoming links from other websites.

The number of incoming links to your website
The number of outgoing links from your website
The popularity of the websites linked to you
The keywords (called anchor text) they use in the link
Do Follow and No Follow links

The Need For SEO Services

While you can learn to do SEO, as a buisness owner, your time is better spent managing and expanding your business. Even for me, getting back-links can be a tedious job. The fun part is creating content and websites, the work part is search engine optimization.

Out-sourcing to a company that provides SEO services makes perfect sense. The key is in choosing a reputable SEO services company. Find one that will invest their time in developing sound business relationships with their local clients, and has a clear understanding of your business objectives.

Top Search Engine Rankings is a SEO company in Sydney that specializes in providing comprehensive SEO services to local clients.

The SEO strategies they provide for small businesses include:

Backlinking
SEO Content Writing Service
SEO Copy Writing
Site optimisation
SEO audit

You know that everything comes down to your ability to generate traffic to your website. Period. Without traffic there is no money. - John Reese

4 Key Steps To A Highly Successful Internet Business

No Comments »Written on May 10th, 2011 by adrian
Categories: Online Marketing
Tags: Internet Business

Planning and preparation are the keys to a successful online business. Too many companies and businesspeople lose thousands or even millions of dollars each year, simply because they fail to understand the real value of proper planning and implementation.

You have to be ready for any possible outcome and budget your time and resources appropriately. Here are 4 simple steps to take your business to the next level and stay successful for many years to come.

Step 1: Get The Necessary Information

Do your research and studies first before everything else. When you do transactions online, you have to be ready for possible questions and concerns by your clients and fellow marketers.

You cannot waste time researching just when the issue arises. In some cases, it may already be too late to find a solution; or you will have to waste more time repairing damages since you skipped getting vital information.

Allocate around 30 minutes or more at least per day to study your product or services. Spend time in forums talking to other experts and ask the same possible questions that your customers may have.

Know the competition. You will save more time managing the business if you know what your competition is up to. Talk to owners of related businesses, as well as clients, to find out if they’re cooking some new marketing strategies. Always stay updated with recent technologies and approaches so you can stay ahead of your competitors.

When getting information, you should always look out for new opportunities to improve your business. Make the necessary updates and upgrades to keep everything innovative. You should ask for client feedback all the time too, so that you can provide them with exactly what they need.

There are plenty of ways to stay ahead when it comes to fresh news. Reviews will help boost your reputation, as well as give you an insight on what clients truly need.

Step 2: Set Up Your Websites

Allocate time to come up with the best possible presentation for your products and services. Get some attention-grabbing graphics and indicate all the necessary details that will draw people toward your products.

Put a list of the frequently asked questions and answers on your site, so that you no longer have to spend time replying to emails or calls for the same questions being asked over and over again. Customers will most likely only contact you for individual concerns not included in the FAQs.

When setting up your web site, make sure that it is very easy to navigate. Most customers do not have the patience to figure out any complicated structure on a web page.

You only have a few seconds to grab your prospects’ attention, so make sure that all the necessary elements are in place, you communicate exactly what you want the visitors to do, and you deliver information in a precise manner.

Step 3: Advertise To Your Target Market

Targeting your niche market will boost the chances of successful sales, instead of just spamming online and getting very few or zero results.

You will save more time by talking to people who are actually interested to buy your particular products and services. There are plenty of ways to gather the right clients. You may join specific forums and online boards, or exchange links with other web site owners having related content.

There are many other ways to market your product online. Some of the most effective include:

Social bookmarking your sites and non-self-serving sites at Digg, Stumbleupon, Propeller, etc. Most of them frown upon marketing activities, so it’s best to stay under the radar by posting at least 3 times more non-self-serving sites than your own.
Creating simple videos and posting them at high-traffic video-sharing sites like Youtube, Metacafe, Yahoo videos, AOL videos, Revver, etc.
Writing articles and posting them at high-page rank article directories like Ezinearticles, Buzzle, Goarticles, Searchwarp, Articledashboard, Amazines, Articlealley, etc. You may also post your content at content-sharing sites like Squidoo, Hubpages, Wetpaint, Google Knol, and Qassia.

Step 4: Finish the Sale

Aim to have every transaction lead to successful sales. Answer the questions and concerns of your clients. Make things easy and convenient for everyone involved, and you can boost the number of sales transactions you get per day.

Volume sales are very useful if you are trying to reach quotas or want to boost income quickly. In other occasions, you may want to profit from low quantity high-yield investments.

Once you get a client, make sure you do all means to satisfy them and re-assure them they have made the right decision. You should always provide optimal customer service, and follow up after they order.

The relationship between seller and buyer does not end with the payment and delivery of the product. You should continue the business relationship by asking the client about their concerns and suggestions. Find out how they find your product or service. Adjust your system to better cater to their future needs.

You may also give a second call or email message asking how the product is, and if they would like to claim a “customer only” discount on another product. You need to have effective customer service to be readily available to clients.

It’s a lot easier to sell to a satisfied past customer than to find new prospects, so keep your customers happy and they would be willing to buy more often from you. Aside from enjoying repeat sales from satisfied clients, you will build a bigger network because happy customers will refer you to their friends and other potential buyers.

The internet is a great source of information, wherein you can avail of new techniques to keep your business fresh and new. Your staff should be very capable of handling a variety of clients, in order to keep up with their changing demands. Know how the market responds to your approaches.

Create a plan on how you intend to deal with competitors in the long run. Your marketing and management approaches should always have a goal and specific time frame for accomplishment. Test and track different methods of doing business, select the winners, and continue to improve upon them.

About the Author: Jeremy Gislason. Want to reach Internet Marketing top gun status in no time? Now you can get a FREE 30-day test drive to eleven of the most popular and useful five-star home business membership sites at PrivilegedMemberships.com.

Website URL: www.privilegedmemberships.com

Article reprinted with permission from Jeremy Gislason, www.PrivilegedMemberships.com.

Marketing Your Business Online

6 commentsWritten on January 30th, 2011 by adrian
Categories: Online Marketing
Tags: business advantage, internet marketing, Online Marketing

Is your business maximizing the potential of the Online Marketing?

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

Affordability of Internet marketing The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs. For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

Reach your target audience Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

The advantage of online marketing This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

24 hours a day Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours. However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

The world of Internet Marketing If you are a business owner who is reading this article and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.