Search Engine Optimization Is Essential For Your Website
Your website is designed to sell your products or services and internet marketing is about getting your website in front of people that want to buy what you are selling. The way to achieve that is to get traffic coming to your website, especially targeted traffic. This is where Search Engine Optimization comes into play.
The purpose of doing Search Engine Optimization (or SEO, as it is commonly called) is to get your website to the top of the rankings on search engines results and keep it there. All search engines use algorithms to determine how relevant is a specific website is in response the words you type into your browser search bar. While the exact formulas are a well-kept secret, we do have some tried and tested guidelines we can use in developing a website.
On-Site Search Engine Optimization
On-site SEO refers to how your website is structured internally and the actions you perform on your website.
- Choice of primary and secondary keywords
- Primary Keyword in Title
- Primary and Secondary Keywords in your article
- Title tags, Descriptions and No Index
Off-Site Search Engine Optimization
Off-site SEO refers to how your website is structured externally, linking to and getting links back from other websites. In other words, the popularity of your website is determined by the number of incoming links from other websites.
- The number of incoming links to your website
- The number of outgoing links from your website
- The popularity of the websites linked to you
- The keywords (called anchor text) they use in the link
- Do Follow and No Follow links
The Need For SEO Services
While you can learn to do SEO, as a buisness owner, your time is better spent managing and expanding your business. Even for me, getting back-links can be a tedious job. The fun part is creating content and websites, the work part is search engine optimization.
Out-sourcing to a company that provides SEO services makes perfect sense. The key is in choosing a reputable SEO services company. Find one that will invest their time in developing sound business relationships with their local clients, and has a clear understanding of your business objectives.
Top Search Engine Rankings is a SEO company in Sydney that specializes in providing comprehensive SEO services to local clients.
The SEO strategies they provide for small businesses include:
- SEO Content Writing Service
- SEO Copy Writing
- Site optimisation
- SEO audit
You know that everything comes down to your ability to generate traffic to your website. Period. Without traffic there is no money. – John Reese