Retail

Back To Retail Basics

No Comments »Written on February 16th, 2012 by adrian
Categories: Retail

Retail Basics Ensures Success Of Your Store

The economic might experience a slow down, but however negative the predictions are, the truth is that people will still need to shop in the malls. They will still need to buy clothes, supplies and grocery, even gifts for family and friends. I agree that they might be spending a bit less than normal. The fact that customers may be controlling their spending, makes it more imperative that retailers compete for their share of the wallet.

Even in bad economic times, there are still sales to made, people still buy. So, what can a retailer do to ensure they have the very best possible chance for success? The answer to getting your share of the customer's wallet is to be better than the others. Whatever it is you are selling, do it better than the others. Retailers don't have to beat the economy, they just have to do what they do better than the others in the same business.

Getting Back To Retail Basics

First of all, the merchandising team must make sure the purchase of the merchandise is done at the right price and quantity. Allocation of the merchandise, and delivery of inventory must arrive at the retail location in the right quantity, at the right time.

The retail store management must make the shopping experience pleasant for the customers. Have friendly, smiling, knowledgeable, well trained staff available to serve the customers; and have enough of them. Have customer friendly policies and procedures in place. Maintain a clean and well organized store. Have clear signage. Respect for your customers for shopping at your retail store.

Deliver what you promise to do and do it better than every other retailer out there. Control your expenses, while ensuring you can provide your customers with the service and the pleasant shopping experience that they deserve.

In the final analysis, every component of the retail organization have to execute their game plan during these times. Merchandising, Warehouse, Logistics, Loss Prevention, Marketing, Finance, Customer Service and Retail store must deliver and do it better than the competition if you want to win. The customers deserve better, and with disposable incomes diminishing, retailers must deliver that shopping experience.





Why Funny Print Ads Work

No Comments »Written on November 3rd, 2011 by adrian
Categories: Retail

Designing Print Ads For Impact

A print advertisement needs to catch the readers' attention, and concept designers strive to do this on every ad campaign. Print media like brochures, handbills and newspaper advertisement has to make an impression the first time a reader reads it. There are so much advertisement these days that you are competing for readers attention.

Print Ads have to make an impact and get your message across. It has to be relevant, it has to help them in their life. People don't buy on price alone, nor do they buy the product with the most features. Consumers buy products and services that fits their lifestyle. They buy the benefits the product provides, and the benefits depends on the needs and wants of the consumers.

Different segment of the market has different needs, that is why you cannot be everything to everybody. Not everyone will be your customer. What you want to do is to go after your target market with advertisements that are relevant to them. This might depend on their age group, their occupation or their income. In other words, this depends on their demographics.

Examples Of Funny Print Ads

Here is a collection of memorable and funny print ads by well known companies and brands.
Softlan print ad

Image source: www.netda.webdesignerdepot.com

Wonderbra print ad

Image source: www.netdna.webdesignerdepot.com

Pedigree print ad

Image source: www.netdna.webdesignerdepot.com

Pepsi Light ad

Image source: www.webdesignerdepot.com

cover girl anime ad

Image source: www.netdna.webdesignerdepot.com


Social Monkee





Create Social Events For Your Business

1 Comment »Written on October 28th, 2011 by adrian
Categories: Retail

How Social Events Can Create Word Of Mouth For Your Business

In the retail industry, it is very competitive and the goal is to maintain your market-share. I have worked with the leading supermarkets and superstores operating in Sabah for the last 20 years. Over the years, we have given away 2 units of apartments, 30 cars, 13 motorbikes, and a whole lot more. By having events, we managed to maintain our market-share and increase our dollar sales in a tough economy.

Customers vote for your business with their money. If they chose to spend money with you, then you are in business. If they have an issue with, many times they will inform you and let you fix the problem. If you do not address the issue, then they will move their business elsewhere. Who can blame them?

We realized that no company is perfect and you cannot be everything to everybody. If your product is good, if your customers have a "feel good factor" when they interact with you, then your business has a better chance of prospering.

Social events at G-Mart

Creating the Feel Good Factor

What I call the "feel good factor" is when customers feel good about your business. The only way to achieve this is very effective and timely communications with your customers. If you customers care enough to complain, you should care enough to communicate with them. When customers choose to use your product, it is a lifestyle choice. They want to be associated with your brand or product.

This is where Events Organizers come in. Businesses should create activities that involves your customers to make them feel a part of your success. In my last retail company, we did a lot of live performances and contests for our customers. It is to involve them in the business, to say tell them that they matter to you. It is also to have something fresh, something different whenever they come to your store.

There are many Event Organizers who can work with your company to create activities that communicate the benefits customers get when they choose your business, products or services. It creates the "Feel Good Factor" which in turn translate into customer loyalty. You can do everything yourself, but even with an Advertising and Promotions department it is better to out-source this to an event organizer. They have access to sound equipment, stages and backdrops, models, dancers and entertainment performers.

Social Monkee





Workplace Safety In Your Company

3 commentsWritten on October 12th, 2011 by adrian
Categories: Business, Retail

Do You Practice Workplace Safety In Your Company?

If you are a business owner or in a managerial position, you should be aware of the importance of workplace health and workplace safety. For two reasons, the first is because it is the right thing to do for your employees as well as your customers. The second is that you can be held liable and be prosecuted when workplace safety goes wrong.

Many businesses, all over the world falls short on workplace safety and often it comes to light and it gets plastered all over the news channels. This happens in all industries, and while some incidents cannot be prevented, there are many that could have been prevented. It comes down to awareness, training and equipment, and the management.

veritas consulting for workplace safetySpeaking from experience, I can tell you that the manager is the first person to be held responsible and it goes all the up to the board of directors. When some incident happens, the spotlight is on the person in charge. The person in charge must demonstrate that work safety procedures are practiced and carried out on a daily basis. There must be an awareness of workplace safety practices, and companies that practice workplace safety will include this in their quality policy and procedures. In other words, it has its place in the company's handbook or manual.

What Does Workplace Health and Work Safety Involves?

Workplace health and safety starts with a risk assessment of the workplace. It could be a construction site, a factory, a supermarket or an office. It identifies the potential working hazards that exists in the work environment. This could include the construction materials used, placement of structures and equipment, fire hazards, blockage of walkway, and emergency exits. It should also detail the work practice, storage areas and documentation used. Depending on the work environment, an assessment of legal and health risks should be included.

It is recommended that you involve qualified workplace safety consultants who are experts in health and safety regulations, such as Veritas Health and Safety Consultants if you are based in the UK.

Workplace safety consultants provides:
  1. Asbestos survey
  2. Training courses
  3. Construction safety
  4. Workplace safety
  5. Office safety
  6. Health and Safety audit
  7. Fire risk assessment
  8. Documentations
  9. and other services

Workplace Safety In Retail

To give you an idea on the workplace safety practices we use in the retail industry, we have to ensure the safety of our employees, as well as the safety of our patrons.
  1. Display racks - properly secured and in no danger of toppling
  2. Walkways cleared of obstructions - in common areas as well as service areas
  3. Lighting - to provide ambiance, as well as safety
  4. Fire systems - sprinklers, alarms, extinguishers and fire hoses, emergency lighting and exits
  5. Electrical outlets - routine inspection for safety
  6. Electricity usage - appointed qualified charge-man
  7. Cold storage - chillers and freezers at the correct temperatures
  8. Food storage - edible foods are stored away from non-edibles
  9. Food handing - from preparation to display
  10. The list goes on
From the manager to the duty officer and department heads, we are always looking out for something that is out of place, inside and outside the store. It is part of managing a business well and providing a great customer shopping experience.

To get more information on workplace safety, visit www.veritas-consulting.co.uk.

Store Identity and Concept

3 commentsWritten on April 22nd, 2010 by adrian
Categories: Retail
Every retailer must have their own identity, their own concept of retail marketing. It has to make sense to the customer the moment he or she walks into your store. The store identity you create for your store should span across the board. From your signage, lighting, brochures and posters, uniforms, customer service, products should speak very clearly to your customers; this is who we are, this is how we serve you. With integrity, with our attention to details, our outstanding customer service, our fair price, our unfailing value for money products.

If your retail store has been around for some time, and the business growth has reached a plateau, it is time to freshen up or do a re-launch. The retail concept is based on trends and consumer choice. Change is inevitable, and after some time in business, your store identity might start to look out-dated. While making a change in your store identity or a relaunch can eat into your operating profits, it is unavoidable. Retailers must move with the times and be relevant to the consumers. Change doesn’t guarantee you will win, but standing still is a sure way to lose.

We have to continuously evolve to serve our customers better. It means being market savvy and knowing the trends and directions of our customers. This allows us to develop effective and innovative solutions that will fulfill our customers’ demand. Without thorough research and planning, we wouldn’t know where to start. In our efforts to further improve and increase profitability and customer satisfaction, the simple solution is the best. This should be the fastest, most cost-effective change that our associates can implement. It’s has to be real, not a gimmick. Our customers have to be able to feel the difference. Equally important, the management has to commit and provide the leadership to ensure that the change is sustained.

Retailing Is About People

No Comments »Written on April 19th, 2010 by adrian
Categories: Retail
You see it all in the world of retailing. You see the world as it is, and what it can be.

Retailing is about people; the most important people are your customers. The second most important people are the ones serving the customer. Retailing is about getting the right product at the right price to your stores, in the right quantity at the right time.

Nowadays, retailing has evolved into entertaining the customers with new concepts of shopping environment, exciting new lifestyle products and brands, and the most attractive prices. In addition to providing everyday low prices, the retailer provides shopping convenience for the customers, by expanding his product lines, by creating activities that involves the customer, and by creating membership clubs to induce their loyalty.

In today’s world of rising fuel prices and increasingly high cost of living, retailers has to overcome these challenges of changing market conditions and their competitors’ actions. Today’s retailing is about looking for innovative ways to improve their operations in every way possible. To gain a competitive edge, technology is increasingly been utilized.

At the end of the day though, retailing is all about the customer. It's about the human touch in a competitive world. Whatever innovations we use, the end game is to ensure we can serve our customers the way they want to be served.