Presentation on Develop a Social Media Plan
This presentation shows you the steps to develop a social media plan in a concise and easy to understand manner. It first defines what is social media. Social media is a conversation that takes place online. It is not traditional marketing nor is it advertising.
To quote a slide from the presentation, social media is:
- Consumer driven
How To Develop a Social Media Plan
The problem is there are so many social channels on the internet, how do we have time to make sure we are heard? It comes back to having too little time. How do we decide the channels to use and what conversations to join in?
First, what channels are you currently using and are they working for you?
Second, listen to the conversation before jumping in. Are there organization like yours that are there? Has anyone mentioned your brand or business? Once you have a better understanding of what is being said about you or not at all, you will have a clearer idea of what communities and groups to join.
The Steps To Develop a Social Media Plan
- Listen to yourself
- Listen to others
- Create personas
- Map your assets
- Define your goals
- Clarify your message
- Select channels
- Join the conversation
- Listen and re-invent
Third, create a persona to identify the traits of your intended market. When you know their personalities, traits and behavior, it will help you develop the scope and size of your social media plan.
Fourth, allocate the resources to dedicate to social media. This is deployment of personnel, time and content.
Fifth, define your goals and know what you want to achieve. It is a goal just the same as any business goals. What is the action you want them to take? What metrics go on the score-card?
- Raise brand awareness
- Increase traffic to your website
- Build a relationship
- Get people on your mailing list
- Grow the size of your group
Sixth, develop your message, so people can identify you. It should be focused and should be reflected in all your social media content.
Seventh, select your channels to spread your message. This might depend on what industry or niche you are in.
Eighth, join in the conversation. Stay transparent and receptive to what your market says.
Ninth, listen and re-invent. Find out what works and get rid of what does not. they are many more channels out there for your social media plan.