Socially Stacked: How to Evaluate Your Facebook Page
According to Socially Stacked, the original post published a few weeks before this one, was one of their most popular posts ever. Since so many people loved the content and found it useful, they took the content and created an infographic – [NEW INFOGRAPHIC] How to Evaluate Your Facebook Page, which was published on Jan 12, 2013.
How to Evaluate Your Facebook Page – 12 Point CheckList
Thanks to Michelle Shaeffer from MichelleShaeffer.com, who posted this on her Facebook page.
Socially Stacked: Social Marketing Tips For Facebook
SociallyStacked.com gives you plenty of tips for social marketing, especially Facebook. It also helps you keep track of changes for the social network you are using. Take Facebook for instance, whereas before you could not include a Call to Action on your Timeline cover, now you can. This is a big turnaround from before.
Here are the 4 Facebook updates you should be aware of:
- Cover Photos Can Now Include Call to Action
- Facebook Rolls Out Threaded Comments
- Updated Facebook Admin Panel
- Change Cover Photo from Mobile Device
From Socially Stacked, http://www.sociallystacked.com/2013/03/4-facebook-updates-you-must-know-about/
“This is the biggest and most exciting change for businesses on Facebook. Since the day Timeline was released, Facebook has had rules against businesses having any form of call-to-action on a cover photo. As of late this rule has officially been dropped. Facebook has not made an obvious announcement about this, so unless you’ve checked in with Facebook guidelines lately, or heard someone else talking about this, you may have missed this exciting change.
The only rule that still stands is that the text in a cover photo cannot exceed 20 percent. To make sure your photo and text stay within the 20 percent rule….”
Socially Stacked: Call To Action On Cover Photos
This is the one that is what my clients are looking for, the ability to include a Call To Action on their cover photo. In many instances, the soft sell does not work. If you are an established company selling a product or service, and if you are in my location – being subtle just doesn’t cut it.
Shopping is everybody’s favorite activity, whether it is personal shopping or shopping for your company. It helps to have your marketing message in the open and let customers know what to expect from you.
What Call To Actions Are Allowed On Facebook Covers
- Price or purchase information, such as “40% off” or “Download it on dotcommembership.com”
- Contact information such as a website address, email, or business address
- Asking readers to Like or Share your page
- Calls to action, such as “Get it now” or “Order Today!”
A Facebook page for your business is a very useful way to connect to your target market. If your business needs help with your Facebook page, you can call me for a free consultation.