Facebook EdgeRank 101: How EdgeRank Works?
Now that we have seen how Facebook uses EdgeRank to rank your content on your news feed, you should know that when people are on Facebook, they spend most of their time reading their news feed. It is where interaction takes place and where people share your content.
It comes down to your content, make it interesting and useful. It should also reflect your business and the way you interact with your customers. Knowing how EdgeRank works helps you to use Facebook to build engagement with your audience.