What Is Company Identity and How to Achieve It?
Your company identity is more than just a logo. It extends all the way to everything that represents your company, from your website, stationery and brochures, to external factors like customer relationship management and customer service.
It is the perception of the way you do business, and the way you impress your clients. You are competing with the many businesses and services in the market, and you need to have a value proposition. Value proposition basically means how you add value to your clients and their business. It is not about features, it is about benefits of using your services.
You have to communicate those benefits clearly to your clients and prospects. Through the use of professionally designed printed materials and advertisements. It is not about telling people to buy from you. Why should they? It is about telling people what they can achieve when they buy from you.
- What are the benefits you are selling?
- What is in it for them?
- How will it improve their business?
A strong brand identity ensures a consistent application of your identity across all marketing materials, including profiles, brochures, mailers, point-of-sale materials, ads and many more.
Start by redesigning your logo to reflect your company’s mission