Creating a Call to Action On Your Website

Do You Put In A Call To Action On Your Website?

A call to action is simply the next step you want your reader, visitor or prospect to take after they are done reading your initial post. Simply tell them what to do – fill in your name and email to get your 7 days to wealth book or where to click – click on the order button below.

Your call to action should be clear:

  • Fill in your name and email
  • Click on the following link
  • Click on the Buy Button
  • Call this toll-free number
  • Would you like to learn more

5 Steps to Creating a Call to Action on Your Website that Gets Results

The following 5 Steps to Creating a Call to Action on Your Website is from a post on Stacy Karacostas’s blog. You can read the entire post here, The Unchained Entrepreneur.

Five steps to writing a powerful call to action

STEP 1: Decide exactly what you want someone to do after they read each page on your Website. Then write your copy to lead them to the decision that taking that action makes good sense to them.

STEP 2: People need a good reason to take action. So make them a specific offer they can’t refuse. These days, a free consultation isn’t enough. A lot of folks think this will just be a pitch-filled waste of time. Ditto for just saying sign up for my free e-newsletter. Who wants more random stuff filling up their inbox?

STEP 3: Tell them exactly what to do to take advantage of your offer. IE: Do X to get Y.

STEP 4: Make it painfully easy. Put the phone number, link, sign up box or BUY NOW button right there. Don’t assume they’ll take time search for it.

STEP 5: Whenever possible, add incentive with limited availability (only 10 left!), deadlines, or special sale prices. People are busy. The more reasons you can give them to take action now, the more likely they are to do so.

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