Social Media Networks Generate A Large Volume Of Market Intelligence
Some time ago, I was having coffee with a friend of mine, who was also a small business owner. The talk turned towards social media, in particular Facebook and how it is changing the way we communicate. Then I asked him if his teenage son was active on Facebook and at that time, my friend blew of Facebook as a time-waster for kids. That was 2 years ago.
Today, almost everyone I know is connected to Facebook via their smartphone, getting instant alerts from friends and keeping up with events. There is no denying that social networks are for everyone these days, it is how we keep in touch with friends and family in different timezones all over the world.
Free Market Intelligence
More than a way of keeping in touch, social networks generate a tremendous amount of market intelligence – their wants, needs and preferences. Even more than just market intelligence, it enables you to plug in to the conversation and get your products or services in front of a targeted market.
As a business owners, this is a free source of market intelligence, advertising and brand building. It helps you build your brand and protect your reputation. Business is all about connections and interaction, and social networks enables you to build both.
But you have to build your social channels the right way and remember that it is for your business use. On many networks, it is easy to keep your personal social account and your business account separate.
If you want to know the quickest way to build your business page on Facebook, give me a call or send me an email. It is a fast and low cost way to connect to your target market.
Mobile Devices Is Your Social Connection
Mobile computing is the future, be it a tablet or a smartphone. Even a digital camera, the Samsung Galaxy camera is a way to connect to the internet. Everyone shares their photographs on social networks, even businesses. It is one of the ways to connect to people instantly because a photo literally tells a thousand words.
Imagine if you will, your company is involved in a Green project and you post photos of the events online as it happens – you can do this with the Samsung Galaxy camera – the people who see the good work your company is doing may just decide to support your brand or your business. People want to associate themselves with a brand that stands for something.
Set Up A YouTube Channel And Broadcast Your Events
You can set up a video channel on YouTube for free and broadcast your events almost as it happens. think of it as a delayed broadcast, which is the same way television stations do most of their shows. Why wouldn’t you want to use all these amazing and free social channels to build your business? Most companies already have the manpower and resources they need.
This is what companies and business are doing all over the world, from brand owners to software developers. It applies to any industry you are in. The social channel is already here, it is up to you to use it.
If you need to get your start your own YouTube channel and create your videos, I can help you get started quickly.
Social And Mobile Means You Need A Mobile Website
A mobile website is just a website that is optimized for mobile devices. People are accessing the internet from a great number of mobile devices and operating systems, anything from 4 inch screen to an iPad screen that is larger than a netbook.
The websites that we build uses responsive themes, so it adjusts itself to the device your reader is using. Most themes are designed to function this way and the web is also moving towards HTML5 standards.
Turn Your Website Into A Web App
Even better, you can have your visitors download an app to their smart devices. It will show up on their home screen as an app. When they launch the app, it will take them to your website.
Can you see what this can do for your business? Imagine having your app on your prospects smartphone!
If your business does not have a website, you need to start thinking along that direction. More and more companies are getting their website online. I know because I have already done their websites for them!
If you are in Kota Kinabalu, I can drop by and will be happy to answer any questions you may have. Call Today.