Your Business Website Only Has To Do One Thing

Many business owners tend to complicate things when it comes to business systems and websites. It doesn’t have to be complicated. A website only has to do one thing and do it well. It only has to communicate to your prospects and customers.

Communications is the key to marketing. You can only sell your products and services when you can get in touch with your target market. Get it straight, Sales or Selling is not marketing, it is a result of marketing. When marketing is relevant to your prospects, sales is the natural course of action. Or so it should it be. Marketing is solving a problem, sales is price points and features – giving customers more bang for their buck.

What Your Website Has To Do

Your website has to communicate the main benefit people get when you choose to do business with you. That is all it has to do. These are the issues your prospects are most concerned with:

1. What problem does it solves?
2. How benefits do you get?
3. How much will you save?

Your website does not necessary have to maintain a service database, or track individual units sold. Most businesses already have a database of customers, you don’t need to migrate the database to the internet. It complicates things, additional infrastructure, additional skill set and manpower.

Your website introduces your company to your prospects

1. Present them with relevant information on how you can make things better for them.
2. Allows them to communicate with you, either by telephone or email, or by posting a comment.
3. Captures their contact information so you can follow up with them.

Keep it simple. In the next post, we will discuss the importance of search engine rankings and social marketing.